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The Likert Scale is a widely used measurement tool in communication research methods to assess attitudes, opinions, and perceptions of individuals toward a particular subject. Developed by Rensis Likert in 1932, it is based on the principle of summated ratings, where respondents indicate their level of agreement or disagreement with a series of statements. Typically, a five-point or seven-point scale is used, ___ __________ ____ _______ _________ _______ _____ ________ __________.
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