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Technology, while often perceived as neutral or progressive, has been critiqued as a domain shaped and influenced by patriarchal ideologies. This perspective suggests that technological development, use, and representation have historically been dominated by male perspectives, values, and interests, often sidelining or marginalizing women and other gender minorities. This claim becomes more evident when examined through cultural texts such as advertisements, social media content, and published reports, which often reflect and reproduce societal ideologies. To examine this argument, we can consider a widely discussed advertisement by the technology company *Apple* during the early 2010s. In one of their iPad promotional campaigns, the ad depicted a traditional nuclear family setting where the father was shown working productively on the iPad, accessing emails and managing tasks, while the mother used the same device to browse recipes or entertain children. On the surface, the advertisement might seem harmless or even relatable. However, when examined through the lens of gender studies, it reinforces traditional gender roles—men as active, productive, and professional; women as caregivers and passive consumers. The same piece of technology is thus gendered in __________ __________ ____ _______ _____ ________ ___ _______ ______ ____.
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