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Influencer marketing is a type of marketing strategy that leverages individuals with a significant online presence and a dedicated follower base to promote products, services, or brands to their audience. These individuals, known as influencers, have credibility and influence over their followers, making their endorsement or promotion of a product highly impactful. Influencer marketing has gained immense popularity with the rise of social media platforms and digital marketing.

Here are key aspects and considerations related to influencer marketing:

1. Identifying and Categorizing Influencers:

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