In what ways is distribution of services different from goods? Identify a few services which can be distributed through electronic channels and discuss the benefits and challenges involved in it.

The distribution of services differs significantly from the distribution of goods because of the inherent characteristics of services such as intangibility, perishability, heterogeneity, and inseparability. While goods are physical items that can be produced, stored, transported, and sold at different times and places, services are performances or actions that are usually produced and consumed simultaneously. This fundamental difference influences how marketers design and manage service distribution.

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