Identify any alternative media efforts from India or the Asian context. Explain its mission and objectives and compare it with any mainstream media for their approach to executing their objectives. Give adequate details of the chosen alternative media efforts.
One of the alternative media efforts from India is the People’s Archive of Rural India (PARI), which was founded in 2014 by P. Sainath, a well-known journalist and rural affairs expert. The mission of PARI is to create an online archive of stories, images, and audiovisual content that documents the lives of rural people in India. PARI aims to provide a platform for rural communities to share their stories and experiences, which are often ignored or misrepresented in mainstream media.
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