Identify a prominent social issue that has been the focus of a recent marketing campaign. Critically evaluate how marketing communication has been applied in this campaign. Discuss the impact of these strategies on public perception. (350 words)

One prominent social issue that has been the focus of a recent marketing campaign is environmental sustainability, specifically reducing plastic waste. A notable example is Coca-Cola’s campaign, "World Without Waste," launched in 2018, which gained significant attention in recent years. This campaign aimed to address the growing concern about plastic pollution and the environmental footprint of single-use packaging.

Marketing Communication Strategies Applied

Coca-Cola employed various marketing communication strategies to engage the public and shift perceptions about sustainability. The brand used a mix of traditional and digital media, public relations, corporate social responsibility (CSR) initiatives, and influencer partnerships to promote its message.

1. **Messaging and Advertising**: Coca-Cola's messaging was centered on its commitment _________ ________ ___ _________ ___ _____ ____ _______ ______ ______ ____ __________.
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