Question

How would you distinguish modern retail formats from traditional formats? Substantiate your answer with suitable examples.

08 Oct 2021
Answer :
Word Count : 341

Difference between retail format and traditional format  are given below :

1. Presence: Usually Traditional channel has limited geographical presence say within a city or a specific region while Non-Tradtional or Modern Channel has national presence.

2. Service: Traditional channel (Example: say a neighbourhood Kirana store) has high involvement with the consumer during the sale is made. It can be even to the level of free home delivery of small value goods bought. However the expectation of the consumer is low in terms of service standards at the time ______ ______ _________ _______ _________ ________ _____ _____.
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