How the chain of custody is helpful in maintaining the integrity of organic food products? How it is helpful in marketing of organic products?

Chain of custody (CoC) refers to the process of tracking a product from its origin to the final consumer. In the context of organic food products, chain of custody is critical to maintain the integrity of the product and ensure that it has been produced in accordance with organic standards. The CoC system involves documenting and verifying every step in the production and supply chain, from the farm where the product was grown to the retailer who sells it to the end consumer. This system ensures that the product is not adulterated or contaminated during the production and distribution process.

The chain of custody system is helpful in maintaining the integrity of organic food products in several ways:

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