How is the theory of political economy applicable to YouTube channels? Analyse with respect to influencers and the way they manipulate public opinion

The theory of political economy provides a valuable framework for understanding the dynamics of power, wealth, and influence within media platforms such as YouTube. In communication and media studies, political economy examines how media ownership, economic structures, and distribution networks shape content and public discourse. Applying this theory to YouTube channels, especially those run by influencers, reveals significant insights into how economic incentives and structures influence the production and dissemination of content, and how public opinion is shaped and sometimes manipulated.

Structural Foundations and Ownership Dynamics

YouTube operates as a subsidiary of Alphabet Inc., a multinational corporation with vast economic and technological influence. This corporate ownership is central to the political economy perspective, which asserts that media platforms are not neutral spaces but are influenced by the economic and ideological interests of their owners. The platform’s algorithms, monetization policies, and content guidelines are designed to maximize profit and user engagement, aligning with the corporate interests of Alphabet.

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