Question

How is Behavioral Finance different from Traditional Finance? Explain the various cognitive biases and give the reasons for the irrational behavior of investors.

03 Mar 2025
Answer :
Word Count : 650

Behavioral finance and traditional finance represent two distinct perspectives on financial decision-making. Traditional finance is based on the assumption that investors are rational, markets are efficient, and individuals make decisions based on all available information to maximize their utility. This perspective relies on theories such as the Efficient Market Hypothesis (EMH), Modern Portfolio Theory (MPT), and the Capital Asset Pricing Model (CAPM).  

In contrast, behavioral finance challenges these assumptions by incorporating psychological and cognitive biases that affect investor behavior. It argues that investors often act irrationally due to emotional and cognitive influences, leading to market inefficiencies and anomalies. Behavioral finance integrates psychology with finance to explain why _____ ____ _________ ____ ___ _______ ___ __________.
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