How do you identify appropriate sponsorship?

To identify appropriate sponsorship the steps are as follows -

1. Define the fundamentals of your event
2. Dig into why companies want to sponsor events
3. Define the sponsorship criteria
4. Research companies that have sponsored similar events
5. Use an online marketplace to find potential sponsors
6. Find companies with the resources for sponsorship
7. Focus on key decision makers
8. Have your event data readily available
9. Tap into your event organizer network

Last but not least, organize engaging events that will get partners to come to you down the line, whether it’s for in-person, hybrid or virtual events.

1) Define The Fundamentals of Your Event

Before you can start finding the right companies, clearly articulate the differentiating factors of your event. Below are a few questions to reflect on to help get to the core of the event identity.

What is the overall vision of the event?

What overarching goals are you trying to achieve through the event?

What are the values of the event brand?

Even if you were to find companies who are interested in the event, you will only win them over once they buy into the event goals and vision. Thus, make sure to have these core factors explicitly defined before beginning the search. Being able to clearly communicate these values will be crucial in helping you find companies interested in sponsorship events. 

2) Dig into Why Companies Want to Sponsor Events

If the goal is to find companies the are interested in sponsoring events, the primary step should be to understand why these companies are looking for sponsorships. In the end, sponsoring an event is a significant investment so it is important to become knowledgeable on the types of event ROI that these companies are expecting to see. Below is a list of reasons that cover why companies seek out event sponsorship opportunities.

Benefits of Sponsoring Events

Increasing social media impressions – Because events are a great platform for social media content, companies see the perfect opportunity to elevate their social media presence through event sponsorship. If your event is particularly well suited for social media sharing, companies will be very much interested in promoting their own social media channels and thinking of ways to push partnered content. If executed properly, this can be a win-win for all parties involved.

Collecting customers leads – Many companies are excited at the prospect of gaining more potential customers through event sponsorship. Especially if the attendee demographic overlaps with a target customer base, companies see events as a great opportunity to grow their _____ _________ ___ ___ _______ ________ ______ _________ ___.
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