How do you distinguish Cross merchandising from merchandise? Which factors would you suggest for a retailing unit to consider for procuring merchandising and why?
Cross merchandising and traditional merchandising are distinct concepts in retailing, though both aim to enhance sales. Traditional merchandising focuses on the assortment and presentation of products within a single category or department. It involves selecting, displaying, and pricing items to maximize their appeal within a specific segment, such as clothing, electronics, or ___ _____ ________ __________ __________ _________ _______.
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