How do you distinguish Cross-merchandising from merchandise? Which factors would you suggest for a retailing unit to consider for procuring merchandising and why?

Cross merchandising is the practice of displaying items fromSome brands that you’re inclined to carry, even if popular, may hurt your store. Customers may not accept the brands, to determine if the brand will fit with the others that customers do like. Don’t put all the power in the hands of the customers, though. Sometimes customers may be asking for it, but the brand may not be good for your store for other reasons, and carrying it will hurt you. Plus, many brands are fads - meaning their popularity is short lived. Making your store about this brand means you have a shelf life as well.  different product categories together to incentivize customers to ______ _______ _______ ___ _______ ___ ______ ____ _____ ______ ______.
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