How do you differentiate between ethical advertising and unethical advertising. Discuss.

Ethical advertising does not try to appeal the most base of human emotions, such as lust, greed, or fear. Ethical advertising will try its best to be positive in its attitude, as well as optimistic. It will not pander to controversial stereotypes, such as the ones that revolve around age, religion, gender, or race. There are many hot-button issues that come about as a result of the stereotypes in these areas and they are best avoided in an advertisement. Ethical advertising will do just that.

Unethical advertising will be the exact opposite. It will look to manipulate the basest of human emotions and use that manipulation to prey on unwitting customers. An example is one where the unethical advertisement preys on human fear. It may make it look like the consumers’ health will be in danger if they do not purchase the product being advertised. It might also look to prey on lust. So rather than focus on the virtues of the product being advertised, an ethical advertisement __________ ________ ______ ______ _____ ___ ___ ____ ___ ________.
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