Word Count : 497

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Writing for radio is writing for the ear. This is different from writing for print medium which is writing for the eye. Even the clearest, simplest newspaper style tends to sound a little stilted when it is read aloud. Broadcast news should be written for the ear not the eye. The writer should bear in mind that someone is going to read the news and others are going to listen to him/her. The writing style should be easy, direct and without any flourish and complexity. This does not give the writer freedom to break the rules of grammar, to use slang or off-colour phrasing or to use language which may be offensive to listeners. The style, in short, should be racy, lively and elegant.

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