How can media campaigns be used to raise awareness about gender equality and child rights?

Media campaigns play a crucial role in advancing gender equality and protecting child rights by shaping public attitudes, informing communities, and pushing for behavioral and policy change. In the context of development policies and programmes, media is not just a tool for communication but a strategic vehicle to drive social transformation.

Firstly, media campaigns can disseminate information on laws, policies, and schemes related to gender equality and child rights. Many people remain unaware of government programmes like Beti Bachao Beti Padhao, POSHAN Abhiyaan, Integrated Child Protection Scheme (ICPS), or the Protection of Children from Sexual Offences (POCSO) Act. By simplifying ________ __________ _________ ______ ____.
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