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Functional-level strategy refers to the set of approaches and actions implemented by individual departments or functions within an organization to support the overall business-level strategy. It operates at the operational level and focuses on improving efficiency, effectiveness, and competitive advantage within specific functional areas such as marketing, operations, finance, human resources, and research and development. In marketing, a functional-level strategy may involve targeting specific customer ___ __________ ___ ____ ______ _______ _____ _______ ____.
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