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# Fittings and Hardware Fittings and hardware are important elements of visual merchandising because they provide the physical structure required to display, arrange, support, and present merchandise effectively within a retail environment. Although they may appear to be functional components, fittings and hardware also contribute significantly to the visual appeal, organization, customer movement, and overall image of a store. Proper selection and placement of fittings and hardware can transform an ordinary retail space into an attractive and commercially effective environment. In visual merchandising, fittings are the furniture and display structures used to present merchandise. They include display racks, shelves, gondolas, counters, tables, mannequins, display stands, cabinets, wall units, hanging rails, pedestals, and other fixtures. Hardware refers mainly to the smaller supporting components used to assemble or operate these fittings, such as hooks, brackets, hinges, screws, clamps, locks, rods, rails, wheels, connectors, and other fastening devices. Together, fittings and hardware create the framework within which products are displayed. One of the major purposes of fittings is to make merchandise visible and accessible. A product may be of excellent quality, but if it is poorly displayed, customers may fail to notice it. Appropriate fittings bring products to a convenient ________ _______ ________ _____ ___ _________.
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