Familiarisation tours

 A Familiarization (FAM) Tour involves hosting tour operators, travel agents and travel media in an effort to create awareness, in this case, of the travel experiences that are available along the Rideau Heritage Route. The purpose of hosting a travel agent or tour operator FAM tour is to either increase product knowledge and/or destination knowledge. One of the key roles of the Rideau Heritage Route Tourism Association (RHRTA) is to sell the region as an exciting destination. In doing so, one of the most effective methods is to initiate and organize FAM tours. These FAM tours can only be successful with the participation and cooperation _________ ______ ____ _________ ________ ________ __________ _____ _____ __________ ____ ____.
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