Explain with diagram the concept of hierarchy of social influence on consumer behaviour.

The concept of hierarchy of social influence on consumer behavior refers to the various levels or layers of influence that individuals encounter when making purchasing decisions. This hierarchy typically consists of different sources or groups that impact consumer behavior to varying degrees. To better understand this concept, let's break it down and create a diagram to illustrate it.

Hierarchy of Social Influence on Consumer Behavior:

1. Personal Factors:
   At the core of the hierarchy are personal factors that influence consumer behavior. These factors include an individual's values, beliefs, attitudes, and personality traits. They form the foundation upon which all other influences build. Personal factors can significantly affect what products or services a consumer chooses to ______ ______ _____ _________ ___.
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