Explain the various product – communication strategies available to an international marketer, giving suitable examples.

International marketing requires a deep understanding of how to adapt product and communication strategies to diverse markets around the world. To succeed in this global landscape, international marketers can employ a range of strategies. These strategies often revolve around the adaptation of products, communication, or a combination of both. Here, I will explain various product-communication strategies available to international marketers and provide suitable examples for each.

1. Standardization Strategy:
   *Product*: In a standardization strategy, the company maintains the same product across all international markets. This is suitable when consumer preferences and needs are similar worldwide. For instance, Coca-Cola uses the same formula and branding in almost every country, offering consistency and recognition globally.
   *Communication*: The communication strategy also remains uniform, using the same advertising messages and imagery. The "Open Happiness" campaign by Coca-Cola is an example ______ ________ ___ _______ __________ _____ _________ __________ ______ _______ ___ _________.
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