Explain the various financial and non- financial techniques of motivation.

Motivation plays a crucial role in enhancing the performance of sales personnel in personal selling and salesmanship. Motivated salespeople are more enthusiastic, persistent, and committed to achieving their targets, building strong customer relationships, and contributing to the overall success of the organization. To encourage and sustain such motivation, organizations use a combination of financial and non-financial techniques.

Financial Techniques of Motivation

1. Salary and Commission: One of the primary financial motivators in personal selling is the compensation plan, which often includes a fixed salary along with a variable commission based on sales performance. A well-structured commission system incentivizes salespersons to sell more and ___ ______ _________ _________ ___ ____ ____ __________ ________ ____.
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