Explain the various Behavioural Models used for anlaysis buyer’s behaviour.

Understanding buyer behavior is crucial in marketing financial services as it allows institutions to tailor their strategies to meet the specific needs and preferences of their target audience. Various behavioral models are employed to analyze buyer behavior, providing insights into the factors that influence purchasing decisions in the financial services sector. Here are some prominent behavioral models used for buyer behavior analysis:

1. Engel, Kollat, and Blackwell (EBK) Model:
   This model focuses on the decision-making process and identifies several stages that consumers go through before making a purchase. These stages include problem recognition, information search, evaluation of _________ ______ ___ __________ __________ ________ _______ __________ ____ ___ ___ _____.
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