Question

Explain the Transactional Model of Communication?

26 Apr 2023
Answer :
Word Count : 575

The Transactional Model of Communication is a communication theory that views communication as an ongoing, dynamic process that involves the exchange of messages between a sender and a receiver. It emphasizes the simultaneous and reciprocal nature of communication, where both parties play active roles in encoding, decoding, and responding to messages. Developed by communication theorists Barnlund and Watzlawick, this model goes beyond the linear models of communication that view communication as a one-way process.

Key Components of the Transactional Model:

  1. Participants: The model recognizes that communication involves two or more participants. Each participant takes turns as a sender and receiver during the communication process.

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