Explain the steps involved in Communication Process. Discuss the important aspects to make communication effective.

Steps involved in Communication Process are -

1. Planning the Retail Communication Programme:

This is the first step in developing a retail communication programme. Each retailer knows that it is not only the matter of gaining profits but also to survive for a long time. Therefore, he decides about communication objective initially aimed for a large traffic flow so that store should get maximum branding and there on, a retailer tries to satisfy the consumers’ demand category-wise. Communication objectives are planned for both long and short term.

Long-Term Communication Objectives:

These objectives belong to long period, say, over one to three years or even more than that. These objectives, a retailer would not like to change in the short run as it takes years to achieve these goals but once the underlined objectives are achieved, these cannot be overcome by the competitors in the short run. Examples of long-term objectives are: (i) to create a strong brand image for the store, and (ii) to create a strong brand loyalty towards retailer. Hence, it has been said that these are not achieved overnight.

Short Term Communication Objectives:

As the name implies, these objectives keep on changing as per the market trend. For instance, ___ ______ ___ _________ __________ _____.
___ __________ __________ ______ ____ _____ _____ ____ _______ _______ _____.
_____ __________ ________ ________ ______.
________ _______ ________ ________ _______ ______ __________ __________ ____ ______ ___ _______.
_____ _________ ____ _________ _____ _________ _________ _____ _________.
_________ _____ __________ __________ __________.
________ ____ _________ ____ _________ ___ _____ _______.
_____ __________ ________ ___ _____ ______ _______ _______.
__________ _______ ________ _________ _____ _________ _________ __________ _______ __________ _______.
________ _____ _____ _____ ___ _________ ___.
_____ _______ _____ _____ ____.
________ ______ _____ _____ _______ ___ _______ ___ ____.
__________ _________ ______ _____ ________ _______ _______ _____ ____.
_______ ___ ____ ______ ______ _________ __________ _______ ___ ______ ___.
____ __________ ___ ____ ______ _________.
__________ ____ __________ _______ _______ _________ ___ _____ ____ ____ _________.
_________ ________ ________ _____ _____ __________ _____ ___ ________.
_____ ______ ____ _______ _________ _____ __________ _______.
__________ __________ __________ _______ _________ _______ ______.
_________ _________ ___ ________ __________ __________ ______.
______ ______ _____ ___ ___ ______ ________ ____ ________ _______.
_________ __________ ________ ___ _________ ______ ____ _____.
_____ ________ ________ _____ ___ ________ ___ ______ __________ _______.
_____ ______ __________ ______ ______ _________ _________ ____ _________.
_________ __________ ____ __________ _____ __________ ________ _______ ________ ______.
__________ _______ __________ ________ ___ _____ ______ _________ ________.
__________ ________ ________ ___ ____ ________ _______ _______ ___ _______ ___ _____.
___ __________ _______ ___ ____ ___ ___ ________ _________ ___.
_____ _______ _________ _______ ____ __________ ____ ________ _________.
____ _____ _____ _______ _______ ______ _________ _______ _____ ___.
_____ _____ ________ __________ _____ ________.
__________ _____ ______ _______ ______ _______ ____ __________ _____.
______ ____ _____ _________ __________ _______ _________ _______ _________.
__________ ___ ___ ______ _____ ___ ________ _________ ___ ______.
___ _____ ______ ______ ___ ____ _________ ____.
________ ___ ________ ______ _________ _______ _________ ___ _____ _________ ___ ________.
______ ____ ___ ________ ______ _____ _________.
________ ___ ____ _______ _________ ________ _________ ________ ________ _______.
________ ________ _________ _______ __________ ____ __________ _________ ___ ___ _______.
_____ ___ ____ _______ _________ _____ _____ ________.
_____ ________ _________ _________ __________ _______ ____ __________.
_________ ______ ______ ________ _____ ______ _________ ____ ________.
__________ ___ ______ __________ _________ ___ _____ ______ _________ _________ __________ __________.
__________ ______ ________ ______ ________ _______ _______ _____.
________ _______ _______ ______ ________ _______ ________ ____ ___.
__________ ______ ____ ____ _______ __________ _________ _________ ________ __________ _____ __________.
_____ ______ ____ ____ _____ ________ ________ ___ ____ ___ _________ _________.
_____ ____ _______ _______ __________ ____.
___ ________ ________ __________ ____ ___ ___ ___ ________.
_____ ____ _________ _________ __________ ______.
______ ____ ___ _____ ___ ___ _________ ___ ___ _____.
__________ _______ ________ __________ __________ ________ _____ ___ __________ ______.
______ ________ ___ __________ _____.
_____ _________ _____ ______ _____ _________ _________ _______ _______.
____ ____ _____ ___ _____ ______ ____ ____ ____ __________.
__________ ____ _____ ___ ____ _________ ____ _____ _________ ___.
___ _________ _____ _____ __________.
_________ ___ ________ _________ __________.
______ ___ ________ _________ __________ ___ ________ _______.
______ ______ __________ __________ _____ _____ ____.
_______ _______ ___ ____ ___ ______ ___ ________ ________.
______ ________ ____ __________ ______ _________ ____ _______ ___ _________ ________ _____.
___ ______ ________ _________ ________ ________ ________ __________ _______.
_____ ____ ________ _____ _____ ________ __________ _______.
__________ _______ _____ _________ __________ __________ ______.
_______ _________ _________ ____ _____.
_________ __________ _______ _____ _______ ___.
_____ ____ ______ __________ ____ ____ _____ ______.
____ _________ ___ ___ ________ ____ ______.
__________ ________ ______ _________ ____.
____ __________ _________ ______ _________ _____.
__________ ___ ____.
Get Full Answer on WhatsApp