Explain the process of convention planning. 

Convention planning is a multi-faceted process that involves careful coordination, organization, and management to ensure a successful event. The process requires a series of steps that cover everything from conceptualizing the event to its execution. The Meetings, Incentives, Conferences, and Exhibitions (MICE) industry has grown significantly due to the global need for corporate meetings, large-scale conferences, and exhibitions, which all require professional planning and coordination. Convention planning is critical within MICE management and involves several key stages:

### 1. Defining the Purpose and Objectives
The first step in convention planning is to clearly define the purpose and objectives of the event. This involves understanding the reason for holding the convention, such as launching a new product, sharing industry insights, educating participants, or providing networking opportunities. Defining the objectives helps in determining the size, scale, format, and target audience for the convention. Without a clear understanding of the goals, the event may lack focus and fail to meet the expectations of participants.

The objectives will also inform decisions regarding the content of the convention, the choice of speakers, panelists, and exhibitors, and the type of audience it will attract. The purpose could range from educational to promotional, which could influence the structure and programming of the event.

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