Explain the meaning and characteristics of qualitative research. Discuss how qualitative research is different from quantitative research. 

Qualitative research is an exploratory research method that involves collecting and analyzing non-numerical data such as text, images, and sounds to gain insights and understanding of a particular phenomenon. It is a subjective research approach that seeks to understand and describe people's experiences, perspectives, beliefs, and behaviors in their natural settings.

Characteristics of Qualitative Research:

1. Data collection: Qualitative research collects data through in-depth interviews, focus groups, observation, and document analysis. The data is usually descriptive and rich in detail, and researchers can collect large amounts of data.

2. Interpretive: Qualitative research is interpretive, and the researcher seeks to understand the meaning and context of the data. It is subjective and dependent on the researcher's interpretation of ____ _____ ________ __________ _______ _________.
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