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The evolution of trademark for MSMEs and start-ups can be traced back to the need for distinguishing goods and services in the marketplace. Initially, trademarks were simple marks, symbols, or signs used by artisans and merchants to indicate the origin of their products and to prevent confusion among buyers. Over time, as trade expanded and markets became more competitive, trademarks evolved to ___ ________ __________ _________ _________ __________ ___.
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