Explain the dual process model of persuasion

Question

27 Aug 2024

Answer :

Word Count : 289

The dual process model of persuasion is a key concept in social psychology that explains how people can be persuaded to change their attitudes, beliefs, or behaviors through two different routes: the central route and the peripheral route. This model, developed by psychologists Richard Petty and John Cacioppo in the 1980s, is part of their broader Elaboration Likelihood Model (ELM).

### Central Route
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