Explain the dual process model of persuasion. 

The dual process model of persuasion, primarily developed by Richard E. Petty and John Cacioppo in the 1980s, explains how individuals process persuasive messages. It posits two distinct routes through which persuasion can occur: the central route and the peripheral _____ __________ _________ __________ ________ ________ __________ ___ ________ _______ ________.
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