Explain the concepts of innovation and creativity. How does creativity contribute to the success of an organisation. Discuss giving examples.

In the realm of advanced strategic management, the concepts of innovation and creativity are integral components that play a pivotal role in shaping the success and sustainability of an organization. Both innovation and creativity involve the generation of novel ideas, processes, or products, but they differ in their scope and application.

Creativity is the foundation upon which innovation is built. It is the ability to think divergently, break away from traditional patterns, and generate original ideas. Creativity is not limited to artistic endeavors; it extends to problem-solving and ideation across various domains. In the context of organizational success, fostering a culture of creativity encourages employees at all levels to think critically and contribute unique perspectives.

The importance of creativity in organizations can be illustrated through its contribution to:

1. Problem Solving: Creative thinking allows employees to approach challenges with a fresh perspective. This can __________ ____ ________ ______ ____ __________ _________ _______ ________ ____ ______ ______.
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