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The concept of the semiotic turn in research refers to a methodological and theoretical shift that emphasizes the centrality of signs, symbols, and meaning-making processes in understanding social phenomena. Originating from semiotics—the study of signs and symbols as elements of communicative behavior—the semiotic turn challenges traditional positivist approaches that focus primarily on objective observation and quantifiable data. In research methods, it encourages scholars to pay closer attention to the ways in which meaning is constructed, interpreted, and communicated within specific cultural, social, and institutional contexts. This approach is grounded in the belief that social ____ ________ _____ _____ ________ ______ ________ _______ _____.
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