Explain the concept of fragmented industries. Choose any one fragmented industry and explain its competitive advantage.

A fragmented industry is characterized by a large number of small and medium-sized firms competing in the same market, with no single firm having a significant market share or dominance. These industries typically have low barriers to entry and exit, making it relatively easy for new players to enter and existing firms to exit the market. The concept of fragmented industries is often contrasted with concentrated industries, where a few large firms dominate the market.

To illustrate the concept of fragmented industries, let's consider the restaurant industry, which is a prime example of a highly fragmented _________ ____ _______ _______ _________ _____ _________ ________ ____ __________ ___.
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