Explain the concept of ethical retailing. Which are the three major areas of retailing where ethical behaviour counts? Elaborate them briefly.

Ethical retailing refers to the practice of conducting business in a manner that is morally right, transparent, and responsible, focusing on the welfare of customers, employees, and society at large. It involves ensuring that the products sold, the way they are marketed, and how the store operates are aligned with ethical standards, avoiding exploitation, deceit, and harm.

In retail operations, ethical behaviour is crucial in several areas. The three major areas where ethical behaviour counts are:

1. Product Sourcing and Fair Trade  
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