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The e-commerce trade cycle refers to the complete sequence of activities through which a business sells products or services to customers using electronic networks, mainly the internet. For a proposed e-commerce business, the trade cycle begins with identifying customer needs and ends with delivery, payment settlement, after-sales service, and maintenance of customer relationships. It integrates business processes such as product selection, online marketing, ordering, payment, inventory management, logistics, customer support, and feedback. A well-designed trade cycle ensures that transactions are convenient, secure, fast, and beneficial to both the business and customers. The first stage of the e-commerce trade cycle is business planning and identification of the target market. The proposed business must determine what products or services it will offer, who its customers will be, and how it will create value for them. For example, a proposed online fashion business may sell clothes, footwear, and accessories to customers through a website and mobile application. Market research helps the business understand customer preferences, purchasing power, competitors, popular products, and expected prices. The business also decides its business model, such as Business-to-Consumer (B2C), Business-to-Business (B2B), or Consumer-to-Consumer (C2C). The next stage is establishing the electronic business platform. The business needs a website or mobile application through which customers can access its products and services. The platform should contain product categories, photographs, descriptions, prices, sizes or specifications, availability information, customer reviews, and delivery details. A shopping cart and checkout facility should also be provided. The website should be mobile-friendly because a large proportion of online purchases are made through smartphones. The business must also arrange web hosting, a suitable domain name, _________ __________ _______ _______ ________.
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