Explain the basic process of communication. What purposes are served through vertical communication?

The basic process of communication involves the transmission of information, ideas, or emotions between a sender and a receiver through a medium or channel. The process involves several elements including a sender, a message, a channel, a receiver, and feedback.

The sender is the person or entity who initiates the communication by creating a message that they want to communicate. The message can be verbal or nonverbal and can take the form of written or spoken words, facial expressions, gestures, or images. The channel refers to the medium through which the message is transmitted, such as face-to-face ________ _______ ________ __________ ______ ___.
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