Explain role of pricing and consumer value with respect to health and medical services

The three basic ways, in which pricing for hospital/clinical/medical services differ from pricing for goods are the issue of customer's knowledge of prices, the role of prices in indicating quality of services and the issue of non-monetary costs.

1. Prices of Hospital Services and Customer Knowledge 

Health services are intangible, and can be offered in a variety of configurations with variation in accompanying services. Hospitals, therefore, are able to create a number of permutations and combination of a given treatment package, resulting in complex pricing structures. If a prospective customer wanted to have comparative assessments of prices for a Ceaserian section, shehe would find that the type of package varies (length of stay, associated services provided), patient particulats may vary and nkssitate price variation (complexities, age, medical condition), the level of services may vary (single vs. double room, patient to nurse ratio etc.) Few hospitals would offer exactly the _____ _______ ________ ____ ____ _______ ________ _________ ________ ______.
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