Explain basic principles of business correspondence. What are the ten commandments of a good business letter?

1. Consideration / Conversational (Your attitude)

Try to visualize your reader’s circumstances, problems, emotions, their desires etc. and indicate that you understand these by using your words with care. If you are writing a sales letter, show the recipient how the product would be beneficial for them. When you write with consideration, you generate goodwill.

2. Courtesy (Be courteous)

Be courteous and polite. Avoid making negative statements and an accusatory tone accusing the recipient. eg. Instead of writing, “You did not send the cheque”, use “The cheque wasn’t enclosed.” Even if you are writing a complaint letter, your tone must be ______ _______ ______ ________ ____ ________ ______ ________ ______ ______.
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