Question

Explain about impression formation with the concept of schema and prototypes. 

13 Jul 2023
Answer :
Word Count : 478

Impression formation refers to the process by which individuals form judgments and perceptions about others based on the information available to them. Two important concepts in understanding impression formation are schemas and prototypes.

A schema is a mental framework or cognitive structure that helps individuals organize and interpret information about the social world. It is a collection of knowledge, beliefs, and expectations about a particular concept or category. Schemas are developed through personal experiences, cultural influences, and social interactions. They serve as a basis for processing new information and making sense of the world around us.

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