Explain about impression formation with the concept of schema and prototypes.
Impression formation refers to the process by which individuals form perceptions or judgments about others. This cognitive process is influenced by various factors, and two essential concepts that play a significant role in this process are schemas and prototypes.
Schemas are mental frameworks or cognitive structures that help individuals organize and interpret information. These frameworks are based on prior knowledge, experiences, and cultural norms, allowing ____ _______ ____ _____ _______.
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