Enumerate the characteristics of consumerism and outline the development of consumer movement in India

Consumerism, as a socio-economic phenomenon, encapsulates the rights and interests of consumers in the marketplace. It emphasizes the empowerment of consumers in making informed choices and ensuring their protection against exploitation by businesses. India, with its diverse and burgeoning consumer base, has witnessed significant developments in consumerism and the evolution of a consumer movement aimed at safeguarding consumer rights. This essay aims to enumerate the characteristics of consumerism and outline the trajectory of the consumer movement in India.

Characteristics of Consumerism

1. Awareness: Consumerism fosters awareness among consumers regarding their rights, responsibilities, and available choices in the market. It empowers consumers to make informed decisions.

2. Advocacy: Consumerism involves advocacy efforts aimed at protecting consumer interests, such as product safety, fair pricing, and ethical business practices. _______ __________ ____ ____ ______.
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