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E-marketing refers to the use of electronic and digital technologies to promote products, services, resources and activities of an organisation. In the context of library and information centres, e-marketing involves using websites, e-mail, social media, mobile applications, online newsletters, search engines and other digital platforms to inform users about library services and encourage their effective utilisation. It has become an important managerial tool because libraries increasingly provide electronic resources and remote information services. One major benefit of e-marketing is wider user reach. Traditional marketing methods such as notices, brochures and posters generally reach users who physically visit the library. E-marketing enables libraries to communicate with users irrespective of their location. ________ ______ ______ ___ _____.
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