Due to social media and easy internet access, people have ways of speaking and reaching out to a large audience. Discuss a social media campaign/ movement that has been used to create awareness about a relevant issue in the society? (Tip: movements like METoo/ change.org etc)

The importance of the role of communication for national development was underscored in India even prior to her independence. The Indian National Congress while formulating policies for National Development for Independent India set up a Sub-committee on Communication under the National Planning Committee to offer recommendations for development of communication for independent India. After independence of the country in 1947, the new Indian government announced a development-oriented agenda of governance dedicated to the amelioration of the economic, educational, and health conditions of the people. With the target of Development Communication, the new government adopted the recommendations of the erstwhile National Planning Committee as the mainstay of its communication policies. “The issue of using modern communication acquired high priority as a developmental resource during the Nehru era when the planners explored the prospects of using radio as a development agent, that is, for information and enlightening the people in the countryside and towns on developmental issue”

Development communication have two primary roles, i.e., (a) transforming role, as it seeks social changes for a higher quality of life. (b) Socializing role, by seeking to maintain some of the established values of the society. The role can be discussed as following: A) Development communication is used for transforming role by bringing in social change in a way that will bring a higher quality of life. Here communication acts as an instrument to achieve these objectives. B) Development communication also tries to maintain the established values of the society by playing a socializing role. In playing these roles, development communication seeks to create an atmosphere for ___ __________ ________ _____ _______ _________ ______ _____ ____ __________ _______.
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