Do’s and don’ts in designing questionnaires

Question

26 Aug 2021

Answer :

Word Count : 355

1. DO use scales where possible

Sometimes “yes or no” doesn’t give you the full picture. Alternatively, asking your respondent the extent to which they agree with a given statement or how likely they are to recommend your business to a friend can give you greater insight into the intensity of their opinions.

2. DON’T stuff multiple questions into one

Even though you want to avoid burning your respondents out with a 20-question survey, the solution is not to ask multiple questions at once. This results in potentially _________ __________ _______ ___ ___ ______ ___ _______.
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