Distinguish between the terms within each of the following pairs.

(a) Endogenous variables and exogenous variables.

(b) Characteristics of interest and unit of analysis.

Research methodology for management decisions is a critical aspect of the decision-making process in organizations. It involves the systematic process of collecting, analyzing, and interpreting data to provide meaningful insights for effective decision-making. To better understand the nuances of research methodology in this context, let's distinguish between the terms within each of the following pairs:

### (a) Endogenous Variables and Exogenous Variables:

Endogenous Variables:
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