Distinguish between random sampling and purposive sampling with the help of an example.
Random sampling is a part of the sampling technique in which each sample has an equal probability of being chosen. A sample chosen randomly is meant to be an unbiased representation of the total population. If for some reasons, the sample does not represent the population, the variation is called a sampling error.
Random sampling is one of the simplest forms of collecting data from the total population. Under random sampling, each member of the subset carries an equal opportunity of being chosen as a part of the sampling process. For example, the total workforce in organisations is 300 and to conduct a survey, a sample group of 30 employees is selected to do the survey. In this case, the population is the total number of employees in the company and the sample group of 30 employees is the sample. Each member of the workforce has an equal opportunity of being chosen because all the employees which were chosen ____ ____ ________ __________ _______ __________ _______ ___.
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