Question

Distinguish between any three of the followings:

i. Snowball sampling and stratified sampling

ii. Parameter and statistic

iii. Interval scale and Ration Scale of measurement

iv. Ontology and Epistemology

v. Verification and corroboration

30 Aug 2021
Answer :
Word Count : 825

 

  • i.)Snowball sampling or chain-referral sampling is defined as a non-probability sampling technique in which the samples have traits that are rare to find. This is a sampling technique, in which existing subjects provide referrals to recruit samples required for a research study.  

    For example, if you are studying the level of customer satisfaction among the members of an elite country club, you will find it extremely difficult to collect primary data sources unless a member of the club agrees to have a direct conversation with you and provides the contact details of the other members of the club.

    This sampling method involves a primary data source nominating other potential data sources that will be able to participate in the research studies. Snowball sampling method is purely based on referrals and that is how a researcher is able to generate a sample. Therefore this method is also called the chain-referral sampling method.

    Snowball sampling is a popular business study method. The snowball sampling method is extensively used where a population is unknown __________ ________ ________ _________ _____ _________ ______ ____ ____ ___ __________ _________.
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