Discuss various arguments in support of and against advertising.

Main criticisms against advertising are: (1) increased price of the product, (2) multiplication of needs, (3) deceptive, (4) it leads to monopoly, (5) harmful for the society, (6) wastage of precious national resources!

Despite many benefits drawn from advertising, it suffers from a severe criticism advanced by different segments of society.

It is not an unmixed blessing. It has been criticised on the following grounds.

(1) Increased Price of The Product:

Advertising increases the cost of the product as the expenses on it form the part of the total cost of the product. The increased prices are borne by the consumers. But it cannot be denied that advertising leads to large scale production which considerably reduces the total and per unit cost of production. The consumer may pay less rather than higher.

(2) Multiplication of Needs:

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