Question

Discuss the term, scope and evolution of personal selling in the Indian context. List out and explain the situations conducive for personal selling.

23 Dec 2024
Answer :
Word Count : 651

Personal selling is a process of direct communication between a salesperson and a potential customer with the aim of persuading them to purchase a product or service. It involves face-to-face interaction, where the salesperson identifies the needs of the customer, provides information, and convinces them of the benefits of a product or service. In the Indian context, personal selling has evolved significantly over time, adapting to the country's diverse markets, cultural nuances, and economic changes.

The scope of personal selling in India is vast and varied. With a population of over 1.4 billion, India is a complex market with diverse consumer preferences and buying behaviors. Personal selling has ________ ____ __________ ____ _______ _______ ___ ____ ___ ___ ___.
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