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In international marketing, social, ethical, and environmental issues play a crucial role in shaping strategies, building brand image, and maintaining sustainable relationships with global stakeholders. Social issues refer to the cultural values, societal norms, demographics, lifestyles, and consumer expectations prevalent in different countries. Ethical issues involve moral principles guiding business conduct, ensuring fairness, honesty, and responsibility in dealings. Environmental issues concern the impact of marketing activities on the natural environment, focusing on sustainability and ecological protection. Together, these factors influence marketing decisions, product design, communication strategies, and corporate reputation in the global marketplace. Social issues in international marketing ___ _______ _________ _____ ___ ________.
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